05 September 2010
"A World You Can't Predict"
The title is a Mercedes advertisement quote, played during the high-profile, high-dollar later rounds of the US Open tennis tournament, 2010, in the New York market.
It is referring to the automaticity of the Mercedes to correct (not just inform) driver error such as
1. falling asleep
2. drifting out of the lane
3. rear-ending a vehicle
In these three above cases, the commercial leads in with ordinary people, like you and me, looking close at the camera and admitting that they were not paying attention while driving.
I am going to let this description stand, without comment, and ask the reader their gut reaction to this commercial.