Many More Beside These
(The font and background colors were chosen for this post to mimic the visual driving conditions encountered.) I had an extremely challen...
The sign mentioned in the previous entry to this blog has now changed, complete with unlit center line, to STAY ALIVE AND DRIVE with s...
These three posts of 10 June 2009 are in memory of Gary Paulino, one of my students. I wonder what driving heros my students have. We teac...
I have not posted for a while. Most of the ideas on this years-old blog are still current. For example, in the news yesterday was a story ...
05 September 2010
"A World You Can't Predict"
The title is a Mercedes advertisement quote, played during the high-profile, high-dollar later rounds of the US Open tennis tournament, 2010, in the New York market.
It is referring to the automaticity of the Mercedes to correct (not just inform) driver error such as
1. falling asleep
2. drifting out of the lane
3. rear-ending a vehicle
In these three above cases, the commercial leads in with ordinary people, like you and me, looking close at the camera and admitting that they were not paying attention while driving.
I am going to let this description stand, without comment, and ask the reader their gut reaction to this commercial.